What you'll learn
- Understand the fundamentals of social media marketing and platform dynamics. Apply SEO and cross-channel marketing techniques to amplify visibility.
- Create effective social media strategies tailored to different business goals. Manage online communities and respond to customers with confidence.
- Design and publish engaging multimedia content across various platforms. Use content calendars and automation tools to manage campaigns efficiently.
- Run paid advertising campaigns on Facebook, Instagram, and more. Track key performance metrics and analyze campaign effectiveness.
- Work with influencers, handle crises, and stay compliant with legal guidelines. Build a strong personal portfolio and prepare for real-world marketing roles.
Requirements
- Are familiar with using social media platforms like Facebook, Instagram, or TikTok. Have basic computer skills (browsing, typing, uploading). Can access a laptop or desktop (preferred for assignments and tools). Are willing to learn, practice, and engage with real-world brand examples.
Description
In today’s digital-first world, social media is more than just a platform for communication—it's a powerful tool for branding, customer engagement, and business growth. This comprehensive course, Mastering Social Media Marketing & Management, is designed to equip students, entrepreneurs, freelancers, and career changers with the skills and confidence to succeed in the fast-paced world of social media.
Course Objective:
The primary goal of this course is to provide learners with a deep understanding of how to strategically plan, execute, and manage effective social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and more. From creating engaging content and managing communities to running paid ads and analyzing performance metrics, students will gain the practical, real-world knowledge needed to thrive in any industry.
Course Relevance:
Social media is now integral to nearly every organization—from startups and e-commerce brands to NGOs and multinational corporations. The demand for skilled social media professionals continues to grow as businesses compete for attention in the crowded digital space. This course responds directly to that demand, offering actionable strategies and modern tools used by today’s leading marketers and managers.
What Students Will Learn:
How to create a full social media strategy aligned with business goals
Best practices for content creation, branding, and storytelling
How to use scheduling, automation, and analytics tools effectively
How to run paid ad campaigns on platforms like Facebook and Instagram
Community management, customer service, and crisis response on social media
How to grow your personal brand and build a portfolio for clients or employers
Career & Workplace Impact:
Whether you aim to become a social media manager, digital strategist, freelance marketer, or business owner, this course gives you the tools to stand out. You’ll complete hands-on projects, develop a professional portfolio, and gain a certificate that can be added to your resume and LinkedIn profile. In a job market where digital fluency is no longer optional, this course prepares you to contribute meaningfully to any organization’s online success—and helps you position yourself as a modern, tech-savvy professional.
Who this course is for:
- Beginners looking to break into digital or social media marketing.
- Marketing students who want practical, platform-based skills.
- Entrepreneurs and small business owners aiming to grow their brand online.
- Freelancers or aspiring social media managers wanting to build client services.
- Nonprofits, creatives, and coaches who want to leverage social media for impact.
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