What you'll learn
- Make decisions based on data
- Work with Google Analytics
- Link your Google Analytics and Google Ads accounts
- Customize goals and events
- Understand reach, conversion, and transactional analytics metrics
- Work with e-commerce modules
- Set up data transfers for advertising costs
- Create and understand automatic custom reports
- Configure custom alerts
- Customize segments
- Customize filters
- Set up calculated indicators
Requirements
- There are no requirements, but it is recommended to have an online project that you are currently working on.
- Completing the course's tasks will enhance your learning experience.
Who this course is for:
- Aspiring professionals interested in pursuing an online career - This Google Analytics course will give you the skills you need to pursue a career in digital marketing.
- Marketers - This course will expand your skills and teach you how to work with different web analytics tools and correctly interpret data.
- Entrepreneurs - Entrepreneurs will be able to use their newly acquired skills to conduct their own digital marketing. Learn to analyze data quickly, find growth points, and take control of your advertising team. You will be able to interpret the indicators and optimize advertising campaigns correctly. Everything in this course will help increase conversions and maintain your budget.
- Internet Marketers - This course will help you master web analytics by teaching you how to analyze traffic and advertising campaigns systematically. After completing this course, you will bring more value to your company and further your career.
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